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Have you given your customer testimonial videos a series name?
You don't have to get Netflix-creative, but don't just drop a "[Your Company] Customer Testimonial" on the opening title screen.
Take this as an opportunity to bring your brand to life, hook your viewer with something unexpected, and put the spotlight on your customers. A series name will also give your video designs a template that you can re-use for all customer videos.
Need some inspiration? We picked a few examples of companies who have taken a unique approach to naming.
In this example, Gusto drops the company logo into their title slide, and keeps their own logo small. They use this as a template for all of their "small business stories" features.
In this example, Ceros uses a high-level brand slogan in their video design template, making it pop with some colorful and flashy animation.
Link to the video here: https://www.ceros.com/customers/?wvideo=rgru2tp6qf
Ok, so they don't have a title. They keep it simple and use a clean logo animation in lieu of a name. This works well as a simple branded template, and let's you re-use this design across various video types.
"Practically Genius" is short, catchy, and well, pretty genius. Formstack brings a company tagline to life with customer videos showing the value the customer got in using the Formstack solution. It's also a clean and simple design template.
This "OnDeck On Camera" video isn't a testimonial, but still a fun series name. What puns or wordplay can you work with using your company name and/or slogan?
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