I’ve used the videos on the website, in emails, newsletters, social posts, radio spots and paid ads. Kind of everywhere! Any type of marketing effort or campaign that we want to run.
Hannah Lemley
Marketing Content Manager
Before
1 customer interview = 1 written testimonial
Weekly outreach required to find customers to participate in case studies
After
1 customer interview = 6+ pieces of marketing content
Participants submit their OWN interest, creating a ‘waitlist’ of happy customers