Skip the formal case study asks (and formal approvals) with an informal mini-blog like Intercom's "Response Time".
We see plenty of "customer spotlight" blog series, but Intercom's "Response Time" is different.
Instead of asking customers questions that elicit veiled testimonials, Intercom's Response Time "talks outside your product". Done entirely by Typeform survey, and gets outside the box with Qs like "how would you describe your job to an alien?"
Result: it's easy for them to participate, you'll get a foot in the door for future advocacy requests, you'll forge a deeper, real connection with them, plus you et all the benefits of association and reach upon posting.
Kate, who leads advocacy at Intercom, shares exactly how she did this (and even shared their templates and examples!):
Book time to chat about working together 👇
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