Customer Quotes in FB Ads

Use customer testimonials in your retargeting or sponsored Facebook campaigns.

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Lead Gen
📣
Social Engagement
👁️
Awareness

Customer quotes work well as social proof for ads run through the FB Ad Network. You can reach prospects on Facebook, Instagram, and other less obvious (+ crowded with B2B noise) places than LinkedIn.

How to Implement

Templates

Canva
ChatGPT
laudable impact score
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credit
Deel
stage
Awareness
kpis
🤑
Lead Gen
📣
Social Engagement
👁️
Awareness

Other 🔥 Plays

Candid Reaction Launch Video

Awareness
Use candid beta customer reactions to your new feature or product (like Intercom did with its Fin launch) to build launch hype.
Awareness
Lead Gen
Demand Gen
Conversion
Engagement
View Play

Atypical Customer Blog Series

Advocacy
Skip the formal case study asks (and formal approvals) with an informal mini-blog like Intercom's "Response Time".
Awareness
Social Engagement
Demand Gen
Advocate and Asset Count
View Play

"How To" Workshop ft Customers

Awareness
Skip the traditional case study and instead engage prospects with tactical "how to" content featuring succesful customers.
Lead Gen
Web Traffic
Social Engagement
Adoption
Expansion
View Play

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