Company-wide Social Blast

Follow Zoominfo's playbook to drive reach + engagement on your customer story social posts. Make it easy and give them draft copy.

📣
Social Engagement
👁️
Awareness

Your employees are your best ambassadors, each with a network that can massively amplify your social engagement & reach. There's lots of employee advocacy tools that let team members connect their social accounts and post teed-up links with one click or start free by sharing the content links & some suggested copy in a dedicated slack channel encouraging people to post & like. 

Tip: Follow ZoomInfo’s playbook to drive engagement by having your sales team share this micro case study post. See reverse image search showing all the employees who posted their micro case study. 

How to Implement

  1. Pick the date of your social blast
  2. Create a calendar invite with instructions for how each employee can share - include the social image (or video) as well as a copy template or examples.
  3. The morning of the social blast, message all employees on slack or company chat.
  4. For extra accountability, have employees share the link to their posts in the slack thread - encourage liking and commenting on the posts.

Templates

ChatGPT
laudable impact score
💰💰
laudable difficulty score
😅
credit
ZoomInfo
stage
Awareness
kpis
📣
Social Engagement
👁️
Awareness

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Atypical Customer Blog Series

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