Customer Metrics on Homepage

Step 1: Source your Metrics

"But our customers have a hard time giving us metrics to use."

This can be tricky, but here are 3 tips to getting usable outcome metrics from your customer:

1. Ask for proxy metrics like time saved and personal workload impact
2. Ask for estimates using follow up Qs - "Jillian, you said this reduces the time it takes to generate a case study. What's your best guess on how many hours it saves you?"
3. Scan Gong or Chorus calls to find customer compliments that include numbers - there's probably a gold mine.
4. Forget full causality - if you can't get metrics that are a result of only your product, get to metrics that happened alongside - e.g. while using [product], we also increased sales by 200%.

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Step 2: Infuse Them Into Your Homepage

Scan your homepage. What claims are you making that don't include proof?

Using your case studies or other database of customer proof, back up those statements.

Weave them into your homepage next or near to your value prop sentences.

When adding proof, copy Mutiny and follow the formula:

[Customer name] increased [KPI] by [# outcome] with [product feature] >> [link to case study or video]]