Testimonial Packed E-Signature

Include a highlight reel of what customers are saying in your external-facing teams’ email signatures.

👁️
Awareness
🖥
Web Traffic

Giving your external-facing teams a customer quote packed email signature is a no-brainer. It's like putting your customer testimonials in "always on" mode, and is an easy way to get more mileage out of them. We recommend including a banner image or video link featuring one or multiple customer testimonial quotes.

How to Implement

  • If you have at least one t-shirt worthy customer quote - In text, audio, video, on slack or social media - you can do this, too.
  • Create a banner image featuring one or more quotes and save it as your email signature.
  • How to make the banner?
    1. Grab your favorite customer quote(s) (bonus: use quotes aligned to a current product launch or persona focus) and create an email banner sized image (650px wide x 90-150px high) that features the customer, their quote, their headshot, and their company logo.
    2. Add in any other accolades you want to show - e.g. G2 ratings or other review site ratings or awards. Canva or Figma is great for this - steal our template below!
  • If you've got a customer sizzle reel, you can also make that your signature:
    1. Upload your video to YouTube
    2. Create a thumbnail image for it that's "email banner" sized (650px wide x 90-150px high)
    3. Give the image a link upon click, leading to the YouTube URL.

Templates

laudable impact score
💰💰
laudable difficulty score
😅😅
credit
Fathom
stage
Awareness
kpis
👁️
Awareness
🖥
Web Traffic

Other 🔥 Plays

Candid Reaction Launch Video

Awareness
Use candid beta customer reactions to your new feature or product (like Intercom did with its Fin launch) to build launch hype.
Awareness
Lead Gen
Demand Gen
Conversion
Engagement

Atypical Customer Blog Series

Advocacy
Skip the formal case study asks (and formal approvals) with an informal mini-blog like Intercom's "Response Time".
Awareness
Social Engagement
Demand Gen
Advocate and Asset Count

"How To" Workshop ft Customers

Awareness
Skip the traditional case study and instead engage prospects with tactical "how to" content featuring succesful customers.
Lead Gen
Web Traffic
Social Engagement
Adoption
Expansion

Book a demo with us

Book time to chat about working together 👇