Insta Sponsored Story Retarget

Utilize customer testimonials for Instagram retargeting campaigns, like UserGems & Webflow.

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Social Engagement
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Lead Gen
💸
Demand Gen
👁️
Awareness

B2B buyers are on Instagram. Use customer testimonials in your retargeting campaigns on Instagram. 

Proof: See how UserGems & Webflow retarget website visitors on Instagram with a customer testimonial quotes & sponsored case study links. 

How to Implement

Templates

laudable impact score
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stage
Awareness
kpis
📣
Social Engagement
🤑
Lead Gen
💸
Demand Gen
👁️
Awareness

Other 🔥 Plays

Candid Reaction Launch Video

Awareness
Use candid beta customer reactions to your new feature or product (like Intercom did with its Fin launch) to build launch hype.
Awareness
Lead Gen
Demand Gen
Conversion
Engagement

Atypical Customer Blog Series

Advocacy
Skip the formal case study asks (and formal approvals) with an informal mini-blog like Intercom's "Response Time".
Awareness
Social Engagement
Demand Gen
Advocate and Asset Count

"How To" Workshop ft Customers

Awareness
Skip the traditional case study and instead engage prospects with tactical "how to" content featuring succesful customers.
Lead Gen
Web Traffic
Social Engagement
Adoption
Expansion

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