Add social proof to bottom of funnel to validate a customer's buying decision and reduce time spent second-guessing.
Add social proof to bottom of funnel to validate a customer's buying decision and reduce time spent second-guessing.
Example: PandaDoc saw a 40+% increase on proposal engagement (view time, clicks) and a reduction in "linger time" when they added a customer testimonial video to the second page of their proposal.
If you use PandaDoc, you're able to add videos, imagery, and other designed assets to your proposals.
Add a designated customer testimonial / case study page early in your proposal.
Make sure to feature a like-customer to your prospect when you send the contract out - this means similar size, industry, persona, or whatever other key attributes you use to segment your customers.
If you're using PandaDoc, you can more easily measure behavior and results by seeing engagement time, by page.
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