Organize case studies "Choose your Own Adventure"-style to make it easy for prospects to connect and consume your content.
Present your customer stories to support how prospects are coming in and consuming content. Instead of organizing them alphabetically or by industry, think about what they're thinking about when they're in discovery phase and looking at your website.
Crossbeam presents three organization. methods:
To start, get in the heads of your buyers - who are they, what problems are they coming to you with, what outcomes do you enable?
From there, start categorizing.
We like outcomes, use cases, and persona based segmentation for customer stories.
To get this live, you'll want to tag each of your customer stories by all categories, and then have whoever manages your website add a sub-navigation or filtering function.
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