Drop a micro case study in an in-app product tour to drive new feature drive adoption. "Jane reduced response times by 18%!"
Use micro case studies to drive adoption of a particular feature in the product rollout. You can weave them into your email communications, and even in-app product tours or nudges to try said new feature.
As Leah Miller from Sprout Social says, this is a "wonderful opportunity to showcase the hard work the team is doing at exactly the right time someone using our product would benefit from hearing about it."
Proof: Intercom A/B tested this micro case study in their product tour and it increased adoption of their "apps in inbox" feature by double-digits.
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You'll want to leverage a tool like Intercom (meta), Pendo, or something else that lets you create in-app product tours or overlays. Targeting the feature you're promoting, you'll choose the right format of overlay or modal, and gather your assets.
We recommend creating a micro case study using:
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